Solutions for Retail

Shopping suits social. One thing your customers are doing when they’re not shopping is socializing on Facebook. Reach your customers with promotions, messaging and products that reinforce brand message and drive store traffic. If shoppers love what they bought, they will likely tell a Facebook friend. Give them something to talk about.

Here’s how Context Optional help retailers ring up sales with social:

Drive Store Traffic
A growing percent of online retail traffic comes directly from Facebook and the top reason Facebook users “Like” a Brand Page is to receive special promotions. The Social Marketing Suite delivers coupons, catalogs and rich media directly to the Facebook News Feed, with 5x the engagement of traditional Facebook Posts. These promotions can link directly to an e-commerce site or can be coded to track shoppers’ subsequent use in brick and mortar stores.

Engage Brand Enthusiasts
Your customers are already on Facebook. Context Optional helps find brand enthusiasts, build fan count and make them want to stay with compelling interactive experiences. Creative, engaging and customizable catalogs, coupons, virtual gifts, contests, voting, polls, quizzes, games, sweepstakes and giveaways engage customers. The Social Marketing suite also streamlines the ability to efficiently and effectively moderate the community conversation.

Location Matters
Customers in Fargo are different from fans in Florida, especially in February. The Social Marketing Suite enables geo-targeting with highly relevant and localized posts, scheduled for relevant time zones and targeted by location and language. The Social Marketing Suite enables efficient management of multiple Facebook Pages with one interface, streamlining all processes and supporting distributed administrators.

Put Social ROI in Context
Social is not an island. The Social Marketing Suite supports data integrations with best-in-class third-party email, mobile, ratings and reviews, coupon and e-commerce shopping solutions to capitalize on the investment in these cross channel initiatives.

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