Solutions for Technology

The pace of change in technology — with new features, new products, new markets, new competitors -- is faster than ever, but word-of-mouth is even faster. Add to that: the line between the consumer and business is fading as consumer expectations for ease of use, performance, service and functionality are driving the business product roadmap. Social marketing is the most powerful way to keep pace.

Here’s how Context Optional helps technology industry leaders succeed in social:

Launch Products
Online, noise is deafening; we help brands get heard. Context Optional’s solutions deliver compelling interactive experiences to Facebook communities that create viral buzz by encouraging engagement and sharing, all the while delivering your brand message. Creative, engaging and original games, virtual gifts, contests, voting, sweepstakes and giveaways get more people talking.

Reviews & Ratings
Everyone has an opinion and everyone wants to hear what others think and be heard. User reviews and feedback are powerful marketing tools. The Social Marketing Solution enables monitoring and moderation of the conversation happening across brands’ Facebook and Twitter communities. Context Optional also integrates and enables reviews and ratings on and off Facebook.

Social Customer Service
With everyone talking about your products – the good and the bad – there’s an opportunity to capture feedback, respond to customer service issues and identify product improvements. The Social Marketing Suite enables efficient engagement with Facebook and Twitter communities 24x7, with robust keyword filters and workflow to automatically escalate and auto-delete flagged posts. With full archival of all comments, comments can be analyzed and mined for insights and issues. Finally, engagement impact can be measured with the Analytics module.

Connect Locally
Global brands are very local. The Social Marketing Suite enables geo-targeting with highly relevant and localized posts, scheduled for relevant time zones and targeted by location and language. The Social Marketing Suite enables efficient management of multiple Facebook Pages with one interface, streamlining processes and supporting distributed administrators across an enterprise.