Social Networking Application Management - For those who need quality viral applications, fast.

Context Optional is a premier Facebook application and viral widget development company. We provide an end-to-end solution, designing, developing, deploying and scaling your application to millions of Facebook users. Our customers include Fortune 500 companies and leading technology and entertainment organizations.

Building applications is only a small part of a successful viral campaign. Our expertise is in:

Rapid design of viral applications

  • Focus on application flow and user experience design
  • Leveraging viral channels (Facebook has fourteen)
  • Using the most effective channel for the message
  • Weigh tradeoffs of Facebook APIs, FBML, FQL, and OpenSocial
  • Integrate with your brand's APIs, assets, and data feeds

Usage reporting and tracking

  • View summaries of your users' demographics
  • Live analysis of Viral Channel and Feature effectiveness
  • Perform A/B testing on UI wording, graphics, and features
  • Analyze clicks and how users are finding your application
  • Construct user flow funnels with graphical reports
  • Access all statistics and reporting tools within the application

Application deployment and management

  • Hosting in a world class data center with direct pipe to Facebook's API servers
  • Dynamic server scaling as application grows
  • Database refinements to speed common queries
  • Platform updates for API changes and deprecations
  • Feature enhancements based on user feedback and analysis

Viral Marketing

  • Launch support to reach critical mass
  • Guaranteed target goals for application installs
  • Drive daily engagement as well as user growth
  • Tailor campaigns for brand impressions, data gathering, or drive transactions
Social Application Flow
"The last hundred years...the way to advertise was to get into the mass media and push out your content...In the next hundred years information won't be just pushed out to people, it will be shared among the millions of connections people have. Advertising will change. You will need to get into these connections."
- Mark Zuckerberg, Facebook

info@contextoptional.com || or telephone 1-415-738-7997